.NEARLY ONE BILLION individuals are actually casting their enact India's general political election. It is actually the biggest autonomous physical exercise in background-- and also could possibly likewise be the absolute most pricey. Investing is actually anticipated to reach out to 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Researches (CMS), an Indian non-profit. That will be actually greater than double the amount devoted in the previous election in 2019 and also also go over the cash sprayed in United States's presidential election in 2020. Why do Indian political parties invest such substantial amounts?