.YOU MAY not know it, yet various fonts elicit different emotions. Serif font styles, with little strokes in the end of characters, are often located in manuals and papers. They seem reliable and also reliable. Sans serif fonts, which are plain, can appear present day and also informal. Visual congruity gives audiences a feeling that they know where they stand up it assists to develop leave. When it comes to The Economist, it establishes the tone for our journalism.